I’ve just gotten really good at building my list. +340,000 contacts to be exact. It takes the magic out of it perhaps, but here’s the fun fact I enjoy:
That 340,000 started with my first 101 leads that I got in less than 12 days back in January of 2010. And from those first 101 leads, I made my first promotion! And it bombed! But I still made ONE sale. And that one sale... changed my life forever.
Because it told me something was possible. That if you can get 1 sale, you can eventually get 2! And if you can get 100 leads, you can get more!
And today I see so many entrepreneurs who have turned their business into a Short Video Farm of silly dance and pointing videos, doing whatever they think they have to for views and engagement.
The endless treadmill of content creation is tiring and unsustainable.